Category: Music & Entertainment
- Designer: Victor okonma
- Product duration: 2024
Mdundo.com is one of Africa’s fastest-growing music platforms, offering millions of users affordable access to local and international tracks. It supports artists by creating fair revenue-sharing models while giving audiences free and simple downloads.
Challenge: Expand Mdundo’s footprint in key African markets and boost brand visibility.
Process: Led creative direction and developed compelling visuals for digital campaigns, including high-performing collaborations like the Vodacom South Africa campaign.
Solution: Designed cross-market campaigns that highlighted local talent and resonated with music lovers across the continent.
Impact on business: Strengthened brand presence in multiple markets and achieved measurable growth in platform users and campaign engagement.
