Category: Food & Beverage
- Designer: Victor okonma
- Product duration: 2023
Region:
- Nigeria
Quaker is a global leader in oats and breakfast nutrition, promoting healthy living in Nigeria. With a heritage of over 140 years, Quaker Oats is one of the world’s most iconic food brands. In Nigeria, it continues to promote healthy living by making oats an everyday meal option for families seeking nutritious breakfast choices.
Challenge: Introduce Quaker’s 3-in-1 oat drink to a busy Nigerian audience while emphasizing convenience.
Process: Developed campaign visuals highlighting speed and simplicity, with messaging that aligned with consumer lifestyles.
Solution: “Just Add Hot Water” positioned the product as nutritious, tasty, and instantly ready driving appeal among young professionals and families.
Impact on business: Campaign boosted visibility of the new 3-in-1 range, with increased brand mentions across social media and strong adoption among urban millennials.
