Starlink is a global satellite internet service by SpaceX, designed to deliver high-speed, low-latency broadband to underserved and remote areas. This pitch was created to support Starlink’s market entry into Nigeria focusing on awareness, accessibility, and local relevance.
Technology & Telecommunication
- Designer: Victor okonma
- Product duration: 2023
Challenge: Introduce and position Starlink as a viable, premium internet solution in a market dominated by terrestrial ISPs, with consumers skeptical of new satellite technologies
Process: Developed a strategic launch pitch and campaign visuals emphasizing reliability, speed, and nationwide coverage. Designed localized messaging and visual assets that connected Starlink’s cutting-edge technology to everyday Nigerian lifestyles from gaming and business to education and entertainment.
Solution: Presented Starlink as the “Future of Connectivity in Nigeria” bridging the digital divide with unmatched internet speed and stability. The pitch highlighted Starlink’s satellite advantage in rural and urban regions, showcasing its relevance across diverse user segments.
