HomePally is a lifestyle and family-tech platform that helps families stay connected and organized through simplified home management.
Category: Lifestyle & Family Tech
- Designer: Victor okonma (Logo & Brand Identity)
- Product duration: 2025
Challenge: Create a visual identity that reflects HomePally’s mission balancing technology with warmth, family connection, and trust.
Process: Explored mood boards and design directions centered on approachability, community, and simplicity. Developed logo concepts that combine clean, modern typography with friendly, human-centered elements. Built a brand guide defining color palettes, typography, iconography, and visual usage to ensure consistency across digital and print platforms.
Solution: A fresh and versatile identity system that communicates both reliability and warmth. The logo and brand guide give HomePally a professional yet approachable look, aligning with its goal of being a trusted family companion.
Impact on business: Strengthened brand recognition and market positioning, creating a cohesive identity that supports app adoption, marketing campaigns, and partnerships.
