CounterCheck is an educational platform designed to raise awareness about counterfeit drugs and provide people with tools to identify genuine medications. The initiative aims to protect public health by combining technology with accessible information.
Category: HealthTech / Public Awareness
- Designer: Victor okonma (Logo & Brand Identity)
- Product duration: 2025
Challenge: Build a brand identity that communicates trust, safety, and reliability in a sensitive space where clarity is crucial.
Process: Conducted research into health communication and visual cues associated with safety and authenticity. Designed a logo symbolizing protection and verification, paired with a clean and authoritative typeface. Developed a brand guide covering color palettes (trustworthy blues/greens, alert contrasts), typography, and iconography to ensure consistency across digital platforms and educational campaigns.
Solution: A professional and reassuring identity system that balances authority with accessibility, making CounterCheck both credible to institutions and approachable to everyday users.
Impact on business: The new visual identity reinforced CounterCheck’s mission, enabling clearer communication, stronger engagement in awareness campaigns, and improved user trust in the platform.
