Swipe is a bold Nigerian fintech brand reshaping credit access. By offering modern credit card services and easy-to-use digital platforms, Swipe empowers young professionals and entrepreneurs with flexible spending and financial control.
Category: Fintech / Digital Banking
- Designer: Victor Okonma
- Product duration: 2023
Challenge: Rebrand Swipe to rebuild trust and attract new users in a competitive fintech market.
Process: Led a design overhaul that included a fresh logo, updated brand colors, and a modern visual identity system.
Solution: The relaunch campaign successfully repositioned Swipe as a bold, youthful, and reliable credit solution, boosting engagement and card subscriptions.
Impact on business: Campaign generated strong traction on digital channels, increasing social media followers and engagement while driving a measurable rise in active card users.
