A trusted global payments technology company, Visa connects consumers, businesses, and governments with secure, reliable, and seamless financial transactions. In West Africa, Visa is driving digital adoption and financial inclusion through innovative payment solutions.
Category: Financial Services
Region: Nigeria & Ghana
- Designer: Victor okonma
- Product duration: 2022
Challenge: Educate Nigerian consumers on the benefits of contactless payments and build trust in new technology.
Process: Designed clean, modern visuals with relatable usage scenarios that emphasized ease and security.
Solution: A campaign that simplified the adoption of Visa’s contactless payments, encouraging everyday use in a fast-paced economy.
Impact on business: Helped drive awareness of Visa’s tap-to-pay feature, with noticeable growth in consumer engagement and increased conversations about digital payments on social media platforms.
