Product design is the process of shaping ideas into functional, user-centered digital solutions.
Drawing on experience leading multi-market campaigns
and creating web, mobile, and motion assets for brands like Vodacom, Visa, and Wakanow, I design products that combine aesthetics, usability, and performance to solve real-world problems.
What makes brand strategy unique:
As businesses embrace AI-powered solutions, I guide teams in integrating intelligent features into product experiences, helping them remain relevant and competitive in fast-evolving markets.
Every design decision balances functionality, usability, and aesthetics. I focus on simplifying workflows, reducing friction, and elevating visual appeal so products delight users and achieve business objectives.
Early wireframes, prototypes, and usability tests help refine concepts before launch. I use data-driven insights to iterate quickly and ensure products meet user expectations.
A well-designed product is scalable, consistent, and adaptable. I work with teams to build flexible design systems that support product evolution and long-term success.
Let's talk about your project
Tools
The key design and development tools I use
Figma
Illustrator
audition
photoshop
blender
Notion
p5js
Slack
Development
Motion
